Stape.io Full Course

Master the fundamental of server-side tracking with Stape

Olivier Andriessen avatarTaught by Olivier AndriessenI teach conversion skills you didn't even know existed

Enroll Now

Your data is your advantage—if you know how to use it. Most people rely on third-party tracking and get garbage data in return. This course teaches you server-side tracking with Stape.io, so you can own your data, optimize performance, and stop wasting ad spend.

When was the course last updated?

Updated March 1st, 2025

How do I enroll?

The first few videos are free—no catch, no commitment.
Watch, apply, see the results.

When you hit a paid module, you’ll have two options:

  • Unlock a single course.
  • Go PRO for full access.
Learn first. Pay when it’s worth it.

How to enroll

buy this course for $20

Lifetime access for a blazingly low price

OR

Upgrade to PRO

Unlock all ConvertCourse content & bonus perks

Chapters

01 GTM Web Container

Build a GTM Web Container for client-side tracking.

02 GTM Server Container

Set up a GTM Server Container for better data control.

03 sGTM Container

Deploy a Google Tag Manager Server Container to control how data is processed before being sent to third parties. This is the foundation for server-side tracking, improving data accuracy and bypassing browser restrictions.

04 Upgrade plan

Certain server-side GTM features require a paid hosting plan (e.g., on Stape.io). Here’s how to upgrade and unlock full functionality.

05 Google Analytics 4

Set up GA4 tracking within GTM, configure data streams, and ensure events like pageviews, purchases, and engagement metrics are properly captured.

06 Client Container - GA4

Install GA4 in your Web GTM Container to collect client-side data. This is the standard method but lacks long-term reliability due to ad blockers and browser privacy policies.

07 Server Container - GA4

Set up GA4 in your Server GTM Container to enhance tracking accuracy, filter unwanted traffic, and maintain first-party data ownership.

08 Tag Assistant

Use Google Tag Assistant to inspect, validate, and troubleshoot tracking issues in your GTM setup. Identify broken tags before they affect your data.

09 Tag Manager Debug Mode

Enable GTM Debug Mode to see which tags fire, what data is being sent, and fix potential misconfigurations in real time.

10 Ad blockers

Ad blockers prevent tracking scripts from loading, cutting off valuable data from platforms like Google Ads and Meta. Learn how to identify and mitigate this.

11 Safari's ITP

Safari’s Intelligent Tracking Prevention (ITP) limits cookie lifespan to as little as 1 day, affecting attribution and remarketing efforts.

12 Safari's Cookie Limits

Safari and Firefox restrict first-party cookies, meaning your tracking setup may stop recognizing returning users. This impacts campaign performance and reporting.

13 Stape's Custom Loader

Install a Custom Loader to optimize how and when scripts load, preventing ad blockers from detecting and blocking them.

14 Ad blockers - Bypassed

Use server-side tracking and proxy solutions to work around ad blockers while keeping your data collection compliant.

15 Safari's ITP - Bypassed

Extend cookie lifespan beyond Safari’s default expiration limits with server-side tagging and alternative storage methods.

16 Stape's User ID

Implement User ID tracking to persist user identity across sessions and devices, improving attribution accuracy.

17 Stape's Cookie Keeper

Deploy Cookie Keeper to maintain first-party cookies longer than default browser policies allow, preserving tracking continuity.

18 Safari's Cookie Limits - Bypassed

Configure server-side tagging to ensure tracking persists, even when Safari and Firefox enforce strict cookie restrictions.